Optimizing your Google Business Profile

First, create a business listing on Google Business Profiles. Fill out your profile completely. Add relevant photos and use the photo feature to promote products and services. For example, you can add photos of a specific dish from a menu or service customers may be looking for. Second, add keywords in all the right places. Add keywords in your title of the product or service, a full description (use as many words as it would take to describe your product or service to a blind third grader), and include pictures and videos. Third, use customer reviews to your advantage. Add reviews website with appropriate schema markup so people and Google can see them. Fourth, encourage your customers to leave reviews. The easiest way to do this is to ask customers for feedback and give them a link or easy scan QR code. Fifth, make sure your business information (Name, Address, Phone Number, and Website Address) is consistent across all platforms to increase visibility. Sixth, encourage customers to check in on Google Maps by adding special offers. Finally, link your account to your other accounts. For example, link your Twitter, Facebook, and YouTube account to your business listing. This will increase your visibility.

Using Schema Markup for Google Business Profile

Google’s local search features provide small businesses with a wonderful opportunity to gain new customers. The first step is to claim a Google Business Profile (GBP) for your business. GBP is free and requires no expertise to set up. In fact, any business that meets these guidelines: “To qualify for a Business Profile on Google, a business must make in-person contact with customers during its stated hours. There are some exceptions: ATMs, video-rental kiosks, and express mail drop boxes are permitted. If you add these locations, you must include contact information for customers to get help.” can create a Google Business Profile. Once your GBP is set up, you can begin optimizing it. The most important factor in optimizing your Google Business Profile is adding relevant business information. The best way to do this is to add your business name, address, phone number, and primary category to your profile. The next step is to optimize the way you describe your business. Make sure to use keywords whenever possible. Finally, add relevant photos to your GBP. High-quality photos and videos will grab more attention from potential customers. Then focus on this information on your website. If you do not have a page on your website that includes the primary category of your Google Business Profile, your site is not optimized. Adding schema markup to the pages of your website helps Google see the correlation between your services, products, authority in your industry, and your GBP. 

Making Google Business Profile stand out from others

To optimize your Google Business Profile, you need to claim it. You should have a strong, accurate presence on your Google Business Profile. In addition, use photos that are professional. Choose high-resolution images that are at least 1200 x 628 pixels. Furthermore, optimize these graphics for the web with keywords in mind. Add keywords to the page title, description, and photo captions. Also, be sure to add keywords to your website copy as well. Use keywords where they make sense. Use them in your headlines, subheadings, and image captions. Lastly, back-link to your website from your Google Business Profile. To accomplish this, include your website URL in your “Website” section.

Additional Business Data

Google Business Profiles provide business owners with a way to manage their online presence. With a free profile, business owners can list their addresses, phone numbers, services, products, menus, and hours of operation. They can also upload pictures. Business owners can update their listings at any time. In addition, business owners can gain visibility through reviews. Positive reviews can help increase a business’s visibility. Google encourages business owners to ask customers for reviews. They can even provide a link for customers to post a review. However, there are certain best practices that business owners can follow when optimizing their Google Business Profile for search engines and customers. First, it is important to fill out as much information as possible when creating the profile. This includes the business’s category, description, hours, website, and logo. Also, the business owner should optimize their website with keywords to help improve the authority of the business. Finally, business owners should ensure their business is listed in local directories like Yelp and Angie’s List. This will help improve local SEO.

Google Business Profile Posts

Google Business Profile Posts allow you to post updates about your business, including photos, videos, text, and COVID updates. Create events and offers for Google to share. They show up in Google searches and are an excellent way to increase your organic search traffic. The best types of posts are those that include a call to action. For example, ask customers to leave feedback or leave a review. The built-in Calls to Action include BOOK NOW, LEARN MORE, CALL, BUY. When customers interact with your posts, it can increase your business’s ranking on Google Maps. Therefore, it is important to encourage customers to interact with your posts.

Using Google Posts for Marketing Purposes

Google Posts is a feature on your Google Business Profile that allows you to add content and pictures to your profile. This feature can be used to drive traffic to your website, improve local SEO, and engage your audience. Google Posts allows you to promote a new product or service and announce an upcoming event. This is an excellent way to engage with your customers. You can use a maximum of 300 words to describe the content. There are four types of Posts: Event, Offer, COVID Update, and Update. Each Post has different options. For example, an Event Post allows you to upload a photo and edit your event description. This is a great way to show your audience you care about the local customers.

What is Local SEO

Local SEO is the process of optimizing a website for search engines where “local” comes into play. It typically involves businesses trying to rank in Google search under or next to the MAP. With local SEO, the goal is to rank higher in searches that are geographically based. For example, a florist in Chicago would want to appear in the search results when someone searches “florist Chicago.”

Google Reviews and Q & A on Google Business Profile

You should make a habit of checking your Google Business Profile several times each week. It is important to respond to customers when they leave reviews. This will help you maintain a good reputation and encourage customers to leave more reviews. In addition, you can use the Questions & Answers section to respond to common questions your customers may have. This will save you time and let customers know you care about their experience. You should also upload a current photo of your company’s interior, exterior, and staff and update your hours. Once your profile is updated, you should encourage your customers to review your business. Customer reviews help boost local SEO and Google search ranking. Local SEO helps customers in your area find your business easier. Therefore, it is important to encourage customers to leave reviews.

After your Google Business Profile Optimization is complete, do not forget to ASK for the next step. 

When it comes to writing compelling calls to action, you must focus on your audience. Find out how they feel and what problems they are trying to solve. Then, tell them how you can solve their problem. Make sure your message appeals to their emotions. Also, explain why they should act right away and how your product/service will benefit them. For example, you can create a sense of urgency by saying, “The price will go up, or the sale is over Friday” Also, you can create a fear of missing out by telling them, “There are limited spots available, or you are booking out over two weeks now.” Finally, use strong language to persuade them to take immediate action. For example, you can ask them to “Sign up now for this amazing opportunity!”

Getting Traffic is useless unless customers call you, book a service or appointment, buy, contact you, or walk through your door.